As a founder of Outgrow, I get around 660 emails every day, each aimed at getting me to buy something. On average, I reply to 2. I see approximately 45 advertisements every day across Twitter, Reddit, Facebook and LinkedIn. That sums to almost 1,350 ads every month. I click on 5 at best.
I’m pretty sure that the engagement numbers for other decision makers aren’t far from mine. So why do most sales and marketing attempts fall flat?
What I’ve found after analyzing a sample of 50 emails and ads from last week is something that we, as salesmen/women, should be pretty worried about.