7 Signs Your B2B Sales Team Needs Account-Based Marketing

If you decide to move to account-based marketing like we did when I was at Cloudpath Networks, you’ll want to include IT in the process. If a company can’t trust its data, it can’t build ABM at scale, and IT can play a huge role in ensuring that sales and marketing can rely on their data.

Read more at: 7 Signs Your B2B Sales Team Needs Account-Based Marketing

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