‘Hoax Marketing’ Can Be An Effective Branding Opportunity For Your Company — When Done Well — Forbes – Sales & Marketing

With hoax marketing, the joke’s on your customers. A humorous campaign can help your business go viral, but it can also backfire. Here are some brands that did it well.

via ‘Hoax Marketing’ Can Be An Effective Branding Opportunity For Your Company — When Done Well — Forbes – Sales & Marketing

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